Mission & Vision

At Nippon Life Benefits, our idea of value is a reflection of our Japanese heritage: To respect and honor the dignity of each individual. We serve our customers with fairness and compassion - never forgetting that we're in the business of taking care of people.

Our Mission:  Bringing Humanity Back to Health Care

• We design benefit programs that care for an individual and the well-being of their entire family.
• We respect the dignity of each individual we serve.
• We fight for the best interests of our clients and their employees.
• We demand excellence in ourselves and our partners.
• We value our client's business and are committed to their success.

Our Vision:  Be the leading insurance provider for Japanese- and Korean-affiliated U.S. businesses

• We will leverage our success to build increasing revenues from group benefit plans with other U.S. based businesses.
• We will develop and maintain long-term relationships.
• We will cultivate a reputation as an innovative and fast-moving company.
• We will deliver high-quality products with outstanding service.
• We will utilize alliances and partnerships to extend our capabilities.

Core Values:  Honor, Humanity and Harmony

No matter the situation, we operate with the following in mind: Honor, Humanity, and Harmony. We hold ourselves to the highest standards - every day, with every customer. We believe success is fostered through compassion and kindness, responsibility and patience, dignity and respect.

In today's hectic business environment, how many companies treat you like a treasured guest in their home?

Thanks to our unique heritage, we see things a bit differently at Nippon.